Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Saturday, September 29, 2012

30 Second Ad - Part 2

Today I worked on the 30 second ad as it kept coming up on my to-do list. The text for the ad is:



If you're overwhelmed with too much to do, Kravatz Inc. has a new product called Time-creator. It's an Excel spreadsheet, that  helps you  reach goals, stay focused and deal with interruptions.
The software features a todo list, alarms and time tracking. This will enable you to get more done in less time.
There is no product on the market like this.
Go to our website at time-creator.com to view a demo or try the software.
We are limiting the number of free downloads we will allow,  so do it today

After 9 takes here's what I came up with:


 One of the things I realize about doing this work is that you won't get it perfect and the Nike "Just Do It" slogan is very appropriate. It doesn't need to be perfect, but needs to get done. Perfection can come later.

Wednesday, September 26, 2012

30 Second Ad

Up pops up Blogger on my window and I remember that I've added an alarm to Time-Creator to this every day at 5 pm. This way I can remember to write each day about my software. So one thing you can do is remind you to write your daily blog.

One of the things I worked today was a 30 second ad. Actually worked on it while watching the really great TV show "Breaking Bad." I didn't get very far with the ad. I tried to answer three questions from Doug Hall's book "Jump Start Your Business Brain"

1. Overt Benefit
2. Real Reason to believe
3. Dramatic difference

According to Doug's book focusing your message on these things will increase your odds of success by a lot.

It isn't easy to write an ad, But this is my first crappy version:


If you're sick of being overwhelmed with too much to do Kravatz Inc. is working on a new product called Time-creator.

It's an Excel spreadsheet that will help you to reach your goals, stay focused, deal with interruptions.
Download a demo today at http://Time-creator.com
There is no product on the market like this that will save you time

Now this ad is crappy. I'm thinking of some questions that will help me build the ad. Google had a number of suggestions for me to write a 30 second ad.

I added some new functionality today.
  1. Track how many tasks I have on a daily basis by different categories to allow me to see the growth or shrinkage of my workload
  2. I added a button that will filter my "A" priority tasks and randomly select one to do. 
I think I'll try to do
  1.  a Google ad next
  2. Come up with some questions to answer to do a 30 second ad
  3. Read through the posts I found on Google